Social Media Photo Content Production
Now for the fun part—Content Shoots!
Content shoots are an exciting and impactful way to develop unique, brand-forward visuals that genuinely reflect both the brand’s message and its target audience. In the fashion space especially, social media trends and audience preferences are constantly evolving—which presents a valuable opportunity for fresh, creative storytelling.
For every campaign, I like to develop a central theme that aligns with the brand’s identity and enhances how its products or ambassadors are portrayed. When working with celebrity talent, it’s essential to craft content that feels authentic to their personality and public image. For example, featuring Cara Delevingne playing the guitar or capturing Emily Ratajkowski in a candid doorway pose—each moment tells a story that resonates.













YouTube Video Content
One of the most impactful elements of a successful branded social media presence is the creation of viral, meaningful video content. With my team, we have strategically curated video content for FashionNova across platforms including Instagram Reels, TikTok, and YouTube. Several of these pieces have gone viral, significantly boosting engagement and brand visibility. To the right is a strong example of a FashionNova video ad that served as an engaging introduction to the brand for new audiences.