This portfolio showcases fashion-focused campaigns, creative direction, influencer collaborations, and trend-driven content across digital platforms, with a focus on building strong brand identity and audience engagement.

Depending on the scale of each campaign, I develop strategic timelines based on shoot schedules, asset deliverables, posting cadence, and post-launch reporting to ensure projects are executed seamlessly from concept to launch.

Budget management is also a key part of my process — whether I am contracting influencers on retainer, allocating paid social support, or planning content shoots, I approach every project with a balance of creativity, organization, and measurable impact.

Below, please find references to some of the campaigns I’ve worked on from start to finish.